Now we say that it is different between software development for mobile devices and for web pages. Recently, the co-founder Michael Mace of an entrepreneurial users’ investigation company called UserTesting made a speech to introduce their results in users’ survey on their mobile products. Michael Mace was responsible for marketing in Apple and responsible for product planning in Palm.
First of all, Michael Mace shared some basic rules, for example, design principles on the mobile end is not the copy of web version. It is to forget what happened on the website in order to think about what problems people will meet in the mobile terminal and what solutions you can provide.
Specific contents as below:
First of all, reduce the threshold of users’ use. In fact, Michael Mace used the word “fear”. He said he found that many users have fear in their mind for using a mobile product for the first time in the results of their research. Their fear is mainly from three aspects: whether the account would be steeled by hackers; whether any risk in registration and whether privacy is affected; and whether the information filled in will be synchronized to the social network.
“So from the moment users open a software, it must show them the things that make them trust. For example, choice, especially after your products have contact with social networking sites, users need clear instructions on users’ social network using data.” At this point, Michael Mace used Any do as an example. He praised this website well done on this point – they show one sentence in the process of users’ registration “Your tasks will not be linked to your Facebook account in any way.”
Second, the most important thing is not to let users confuse. The things that make users confuse include: the functions users cannot understand, the hidden function, the low speed, cannot give feedback in time when users find these functions “trapped”.
Michael Mace thought that the causes of these problems are: “Products are done for most people. You can’t consider 80% of the mainstream users are same as 20% of the users who understand technology and design. Extreme lovers of technology will make products become particularly complex, because they design for 20% of the users who are same as them.” Another reason is that beautiful appearance and sliding interaction is often considered important than functions in products’ design.
Then what to do
“Never sacrifice functions for the sake of beautiful appearance”, said Michael Mace. The most important thing to develop a product is to provide product’s function and meet the needs of users, and then beautiful appearance.
To avoid users’ confusion: “when you think interaction is a problem, you can use words instruction to avoid using complicated multilevel menu. If you can, try to provide the demonstration demo in the App Store. More importantly, always set up mechanism to help users to get feedback when they have problems.”
Finally, Michael Mace mentioned that when developers make user testing, they not only need understand the logic behind the data, but also more important is to understand users’ behavior. “You can let users tell you why they like this or why they dislike that about the degree they accept and like the products. On the basis of this, then you can consider what to improve.”