In recent years, iOS users increase. Many small and medium-sized enterprises attempt to seek development from the App Store. In the increasingly fierce competition in the market now, how to make a small development team of 5 people survive? And how to develop into a unique innovation team? Recently, professionals have discussions about these on the Internet.
First, find large institutions for cooperation as possible as you can. People who have entrepreneurial experience all know that small enterprises often face financing difficulties, immature technology and insufficient operation experience in the early stage. If you cooperate with large institutions with strong financial strength to finish a first project, you may be able to help the team get the first bucket of gold. At the same time, it is helpful to establish a long-term cooperation relationship with large institutions.
Second, develop both China’s market and foreign markets. In general, English iOS users demand more diversification than Chinese iOS users. If an entrepreneurial small team can accurately grasp foreign users’ preference, usage and consumption habits in order to develop the related application, it would be benefit for the team to improve its experience value.
Third, the product cycle should not be too long. Small teams should not make product cycles too long because of the limitation of capital and technology and so on. The suitable product cycle is generally three months. The product release speed should be as fast as possible in order to play the advantages of the collaboration of small teams.
Fourth, the multi-angle and multi-level principle of products’ design. Among the most popular apps, games, music, small entertainment applications accounted for a large proportion. If the small team of five people can consider users demand in order to create word processing, ERP, sales, work flow, cluster communication and display demonstration and so on, it may be able to become a bright spot in the market.
Fifth, propaganda in multi-channels. In addition to traditional advertising, small teams also can use microblog, SNS website, link sharing website, community, and video. These channels are not only in fast transmission speed and wide spread, but also in low cost.
Sixth, pay attention to users’ experience. Good products are always made well in users’ experience. Make users’ experience investigation regularly. Analyse users’ behavior and research users’ psychological. It is a great help for small teams to design better products in the future.
Seventh, accumulate stable customer resources. The entrepreneurs with a long-term perspective pay close attention to the accumulation of customer resources, so that the enterprises can continue to have market share and stable cash flow after the enterprises have development.
Now in the mid 2013, there will be more innovation enterprises and teams to join the iOS application development. I hope that they will be able to work together well, make good use of the advantages of small teams in order to improve the quality of iOS application.