Free games mode is a revolution in the gaming industry. Under this revolution, several companies earned billions of dollars. Imagined before ten years ago, the generation of these companies is completely unthinkable. How to use free games to gain profit is always a very interesting topic to people. Here are five suggestions:
Economy: zero cost of production
In the early stage of games’ birth, we must record games in CD and then put the CD in a box. Then we put CD games on shelves to wait for consumers to buy. Now, games almost don’t have any production cost: we can transfer data through the Internet. So we no longer need to cooperate with factories for production. The production cost of games infinitely tends to zero so that we can ignore the cost completely.
Like most of Internet companies, the secret to success of free games is users. Only when products or services are free to users, we can attract the most users. Consumers no longer need to consider: “How much am I worth paying for it?” As long as they have mood, they can start a game at any time. Once they start a game, our goal is to let them repeat this behavior to become a big honest fan of this game.
To keep users feel interested
The core of games is to attract users to repeat playing these games. It is what the game players do every day. For example, the game Farm Ville, this is a simple farm game. Users repeat sowing seeds, waiting and doing harvest in the game. Through the repeat, they can gain the virtual currency as reward.
The task of game developers is to attract players to continue this repetitive behavior. In order to achieve this goal, you need to constantly set new goals for players. When they finish a goal, you need to offer awards to them. This goal can be collecting props, unlocking new levels and a new story, etc. This is the game’s goal system. This system can attract players to challenge for a long time. If players are lack of goal system, they will quickly get bored and change other games. After you finish this work, you can begin to consider how to make a profit.
Profit: 4C principles in App payment
If your users like your games and you successfully let them depend on your games, they will bring rewards to your hard work. These rewards are a steady stream of cash. Users buy a variety of props and virtual currency, etc through in-app payment. I call these contents 4C principles.
If you want to gain profits from free games, you should make your games conform to the above principles, or at least in line with two principles.
Use scientific methods to analyse and make adjustment
It is impossible to make games very perfect at the beginning and gain profits. However, fortunately, we can use technology to improve games and upgrade.
You need to constantly improve and upgrade games. You should always consider games as testing version. In addition to this, you should also analyze users’ behavior to ensure that all of the changes to the game have data support. Through such analysis and adjustment, you can provide better and better game experience. You can use this method in the gaming marketing.
Marketing: choose the right channel
We are doing marketing, we only care about the numbers which is the quantity of users. However, a user whose participates frequently and are willing to pay for fees is better than the 100 users who just want to pass the time.
For example, you develop a zombie game and you let two agent companies to make promotion. Agent A needs marketing cost $0.2 in average in attracting each user. Agent B needs marketing cost $1.4 in average in attracting each user. $1.4. Which agency works better? Perhaps your answer is without any thinking: agent A. But do you know that agent A is promoting your game in another children’s game? These users who are attracted by agent A are almost young users who have low spending power and not interested in your zombie game. They download your game just because they want to get rewards in the children’s game. Whereas, the customers who are attracted by agent B are more mature and have higher spending power. They are more interested in zombie theme. Therefore, the users who are attracted by agent B worth your attention more.
Therefore, choosing the right marketing channels is very important.
Of course, in addition to marketing you should try you best to do the game well to let all the players be happy in your game. The result of doing so is that you can inadvertently complete your marketing by players’ praise in words. This kind of marketing by users’ praise in words is the highest power of persuasion.